Italian craftmanship, since 1938

From boat sails to sun loungers fabrics

When we started our company we produced cotton sails for fishing boats (“trabaccoli” and “lancioni”) as well as bed linens and tablecloths.
Between the 50s and 60s we started producing fabric for shades, which were commonly used on the beach at the time.

It is during the years of Romagna’s touristic boom when Dino Selva starts to use sturdier, more durable and colorful fabrics, which will go on to substitute the hemp canvases used for beach loungers.
During the following years materials would change, hemp canvases would be replaced by synthetic fabrics and aluminum frames would take the place of wooden ones.
Beaches everywhere would start to color and new tendencies, of which we have been the founders, would start to spread.


Giorgio Selva

I am the current CEO and i am continuing the work of the company founded by my great-grandfather.

Firm beliver in high qualitative standard since the beginning, i managed to enhance and grow my family’s business

Giorgio Selva

Our company


We are able to supply a vast collection of equipment for beach establishments, pools, gardens and terraces, complete with all kinds of accessories, thanks to an established collaboration with the most important companies of the industry and the skills of our specialized technicians.

Our services

The experience and know-how of our team guarantee a precise consulting activity for each individual client through a management process consolidated over time.

Servicing for every article on the market
replacements for worn-out fabrics, tear repair, specialized maitenance
for sunbeds and umbrellas using only original parts.
Original spare parts for each article
Sunbed fabric replacement and beach umbrella cover replacement.
Pickup, assistance, servicing and delivery all over Italy
Home delivery and pick-up
Assistance and technical office
at the clients' disposal.